Jungle Reveal

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A deepfake gambling advertisement claiming the father of Canadian soccer star Alphonso Davies was arrested over CA$3 million in purported online casino winnings is shining a spotlight on grey-market enforcement in Alberta’s newly regulated iGaming market.

According to reporting by The Edmonton Sun, an advertiser operating under the name “Prime Spin Zone” placed an ad on Instagram showing Davies’ father being arrested by Edmonton police.

The video shows a vault filled with cash, followed by a scene where Davies’ father is released after police allegedly determine the money came from legitimate gambling, the ad claims.

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Several local businesses signed on to celebrate the rewritten history, including Naked City Pizza, Naked City Audio, and Naked City Sweets.

“The subject is interesting to me because the gap between the sunny, titillating legend and the grim reality of the counter-story are so distant from one another,” Carlson said. “To put it in personal terms, I want to believe the sun-tanning showgirl story, because the alternative is depressing.”

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Remote casino, betting, and bingo activity was the standout channel, generating £8.3 billion in GGY, a 6.9% year-on-year increase and accounting for approximately 63% of the non-lottery industry yield.

Online casino stood at £5.7 billion for the 12-month period, of which £4.8 billion was derived from slots. Remote betting came in at £2.4 billion, led by football (£1.2 billion) and horse racing (£769.3 million). Remote bingo GGY was at £147.8 million.

Quarterly data from January to March 2026 reinforced this trend, with online verticals generating £2.2 billion, and remote casino alone accounting for 68.3% (£1.5 billion) of that total.