Vikings Map

About Vikings Map

In her letter David warned another tax increase, on top of April’s RGD increase to 40% of GGR, could increase its operational expenses for retail by £100 million annually.

This could precipitate as many as 1,470 shop closures and the loss of up to 15,900 jobs, according to figures commissioned via the Betting and Gaming Council and consultancy firm EY.

David further emphasised the impact such a tax rise would have on high street workers and communities.

What is Vikings Map?

Conducted in 2026, it surveyed 70 professionals actively engaged in VIP management, including VIP account managers, heads of VIP and consultants, with 64% employed directly by gambling operators. 

The report sought to understand how VIP portfolios are managed daily, how the tools are utilised and other key operational challenges.

Although three-quarters of respondents rated their VIP data as good or very good, 71% reported data spread across multiple systems. Half admitted sometimes making decisions with incomplete or outdated information. 

How to play Vikings Map

How are people going to fall in love and get married and have children if they have to wear masks all the time and never see a human face?

How are people going to excel at being human like this? To become truly great at something? Art, dancing, engineering, medicine, business, anything, while being locked up like rats?

How do you train new doctors like this?