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That positioning matters. It points to a title built for broad operator placement and steady session play rather than a chase-the-max spectacle, which fits how volume-driven studios tend to structure their mid-tier output.
Where REEVO tries to differentiate Thunder Walker is in how it stacks its features rather than in any single new idea. The game has several mechanics designed to add variety to the gameplay, including the Bingo Feature, Jackpot Spins, Walking Wild and Collect Feature.
The Walking Wild sits at the core of the game’s storm identity, with Wild symbols moving across the reels between spins to create additional win chances. It’s a well-established mechanic across the industry. REEVO uses it here as the connective tissue between the game’s theme and its base play.
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Troubles continued as it faced declining growth within its digital business. Reports of failed integrations amid a frenzy of acquisitions further dampened Entain’s reputation and the operator subsequently committed to a major turnaround effort to cut costs and return its digital business to growth.
Efforts to update its legacy tech were also set in motion, and short-lived CEO Gavin Isaacs told iGB at ICE in January 2025 that his biggest challenge in the role was to modernise its core platform.
The operator declined to comment on losing its spot in the FTSE 100, but recent sentiment from the senior management team has been positive in recent quarters as its turnaround efforts have shown green shoots amid growth returning to its core markets. This is despite various regulatory and tax headwinds across Europe.
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“That combination of proven profitability, established market share and continuity of management materially reduces the execution risk you would normally associate with re-entering a consumer-facing business.”
But, as Robinson warns, the opportunity to enter Africa doesn’t come without challenges.
“It’s profitable, it’s growing and it was for sale from a distressed vendor,” he says. “That combination rarely appears in regulated Europe, where scaling a B2C brand means paying up for customers against Flutter and Entain on thin margins.
