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How to play Jurassic Giants
According to Done, such a tax rise would lead Betfred to close 495 of its shops within a year, resulting in the loss of 2,575 jobs and roughly £67 million in foregone tax revenue for the Exchequer.
Betfred has already shuttered 132 outlets this year, following last year’s RGD increase.
“We have tried hard to protect all our sites and the colleagues who work in them, but the combined impact of higher employer National Insurance contributions, wage inflation, increases in gambling taxes and wider economic uncertainty has left us with no choice,” said Chief Executive Jo Whittaker in a statement to iGB at the time the closures were announced.
About Jurassic Giants
Betting shops declining for the twelfth consecutive period, standing at 5,617, a 3.6% decrease representing a loss of 208 shops year-on-year.
Various tier one and two retail operators, such as William Hill and Betfred, have scaled back and closed hundreds of shops between them this year.
Non-remote betting was reported at £2.4 billion (down 3.3%) with non-remote casinos at £933.9 million (up 0.4%) and non-remote bingo at £703.8 million (up 8.2%).
How to play Jurassic Giants
Wilson expects others to follow.
For Wilson, the bigger point is not who else may follow, but why operators need these tools in the first place. Splash Tech was built to help operators make existing content portfolios work harder, using free-to-play experiences and a supplier-agnostic jackpot engine to drive engagement, retention, cross-sell and lifetime value across casino, sportsbook and third-party content.
Jackpots and free-to-play may be very different propositions, but Wilson judges both against the same unromantic measure: whether they produce value for the operator.
